Meet with Capital-Ready LPs in 7 Days
Accredited LP acquisition for real estate sponsors and funds.
What We Are
Real estate professionals. Not marketing majors.
Equity Cheq connects real estate sponsors (GPs) with accredited, high-net-worth limited partners (LPs).
We call and screen every investor ourselves, so you only ever meet with high-quality LPs who are already interested in your deal.
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3,900+
Investor calls booked by our team
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$2.7B
Approximate combined AUM of client sponsors
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10+
Years of principal experience in real estate and capital markets
The Process
How it works.
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01
We launch your campaign. We build a bespoke campaign around your offering, targeting 8M+ accredited, high-net-worth investors.
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02
We qualify every lead. Our team personally calls every lead within minutes, confirms accreditation status, and screens for serious interest.
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03
We book the meeting. Once an investor is qualified and interested, we place the call directly on your calendar.
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04
You take the meeting. We brief you on the investor before every call. Then you do what you do best: close.
The Equity Cheq Advantage
Built by sponsors, for sponsors.
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We speak the language of capital markets. We come from real estate and finance, not marketing. We understand deal mechanics, and we can talk to your investors with a fluency that earns their trust.
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Professional LP experience. Every investor’s first contact with your firm runs through us, so we treat it like it’s our own. No clickbait, no bots, no call centers. Just the professionalism that matches your reputation.
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Speed-to-lead. The odds of reaching an investor collapse within minutes of their inquiry. So we call the moment leads come in. Nights, weekends, whenever they arrive. With backup coverage so no opportunity ever waits on anyone’s schedule.
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Performance-based fee structure. No startup fees. No lock-in. We back ourselves to deliver, so we don’t get paid until you’re sitting across from qualified, high-net-worth investors. Our incentives are aligned with yours from day one.
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Gatekeepers of your time. Your time is best spent on high value activities. With our method, we do the grunt work of capital raising and only put you in front of qualified, capital-ready investors who are already interested in your deal.
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A second set of eyes, from the investor’s side. Before your offering goes out, we review it the way an LP will read it, and tell you what lands and what doesn’t. It’s a perspective no marketing agency has, because we’re the ones who actually talk to the investors.
Pricing
No startup fee. No lock-in contract. Cancel anytime.
A flat fee per qualified meeting. If the investor no-shows or isn’t accredited, you don’t pay. You control your ad spend. Cancel anytime.
Sponsors who have entrusted us range from $2M syndications to $600M+ AUM firms. Multifamily, industrial, debt funds, development and everything in between.
FAQ
Questions GPs ask us.
How many calls can I expect to get?
It varies with your offering, your market, and your ad spend, but our target is 10 to 15+ high quality meetings a month. Remember, these are not cold leads. Every investor you meet is already pre-verified as accredited and interested in your offering.
How much should I expect to spend per month?
Between ad spend and our fee, most GPs land in the $4,000 to $6,000 range per month. If you’re looking to spend meaningfully less than that, we probably aren’t the right fit.
Do you advertise under your brand or ours?
Yours, always. Every ad runs under your firm’s name, and Equity Cheq stays behind the scenes. Your deal is never bundled into a generic campaign with other sponsors. It also means your ad spend does double duty: it fills your pipeline, and it builds your firm’s presence and brand recognition in the market at the same time.
What kind of investors do you target?
Accredited, high-net-worth professionals, not family offices, not institutions. Typical first checks land in the low six figures, with the ability to write future, larger commitments, not one-and-done. These are everyday successful people with capital to deploy and a real interest in real estate.
Who actually responds to these ads?
More sophisticated investors than most sponsors expect. High-net-worth individuals are on these platforms like everyone else, and we’ve had nine-figure individuals come through our campaigns. The stigma around social media advertising is outdated. The capital is there, and most of your competitors aren’t reaching for it.
Raise from a position of strength.
From signed agreement to your first LP meeting: about 7 days.